Bisquit
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27 June 2016

Strengthening our content offer

Bisqit and Hill+Knowlton Strategies have appointed Alex Silcox as Managing Director of Integrated Creative Services, a role that embraces both businesses.

Previously Managing Director at John Brown Media, Alex has led content marketing programmes for global brands in many different sectors and led agency business in the UK, South Africa, China and the Middle East.

Alex is a multi-channel content evangelist, “In today’s noisy, always-on culture it has never been more important for brands to accept and embrace a new marketing relationship — that consumers are in charge, we engage on their terms or not at all — and that only world-class creative work, delivered in the channels they already choose to spend time on, will really cut through.”