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29 September 2016

Honor: For the brave

We’re celebrating the end of our launch campaign for the Honor 8 smartphone with a bold out-of-home installation at the iconic London Waterloo IMAX.

Working in partnership with Hill+Knowlton Strategies, we launched the campaign back in August, creating powerful alliances with people that our target audience love, follow and emulate.

We showcased young stars as they have never been seen before… in a TV ad for China with it’s biggest young hero Kris Wu… In series of documentaries kick-started by Brooklyn Beckham… and in super sized billboards such as the IMAX.

To date it’s been the biggest global launch for brand Honor with over 1.5 million phones sold in 50 days, 115,000 in the first four hours. Brave indeed.