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8 June 2016

Happy pladis day!

Today sees the launch of our new brand for global biscuit and confectionery company pladis.

The company, owned by Yildiz Holding, combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands. With annual revenues of $5.2 billion, pladis has 36 factories in 13 countries and employs 26,000 people in 120 countries.

Our brand identity reflects the brand promise of “happiness to the world with every bite,” through playful type, graphic elements and emojis. Along with a full identity package, we’ve also created their new website, see