Retail and app design promoting the return of the classic Stan Smith shoe
Go Stan yourself!
The classic adidas Stan Smith trainer (or sneaker to some) is back on the market. Ahead of it hitting the stores how can we add to the buzz?
Let’s use that famous tongue design to our advantage. We design and build an app allowing punters to ‘Stan themselves’ then share. At the launch at London’s Truman Brewery ‘Stanners’ queue around the block. Next, Elle magazine request an exclusive version for their offices and finally the app goes public, being installed in flagship JD Sports stores nationwide.
”Brilliant to see the app being used so effortlessly...
...Credit to you guys for building something so intuitive”
Simon Walton, Digital Marketing & Social Media Manager, adidas
From court to cult
Our retail concept takes things a step further, charting its rise from the world of tennis to music subcultures. Bespoke point of sale reflects both the grit of urban surfaces and the purity and clean lines of the shoe.