Channel 4 is a challenger; its programming must be experimental, distinctive, diverse and innovative. Bisqit's brief: Demonstrate this to multiple stakeholders with diverse needs, from Parliament to regulator Ofcom, from employees to media to Joe Public.
Our design needs to reflect innovation and the creativity that goes into programme making. Is it art or science? We go with art, over 100 hand drawn visuals reflect the creativity and spontaneity behind the ideas. We need to hero existing imagery, so our illustrations add another layer of meaning. Key commissioners and genre heads tell their story. Metrics are clear to view and understand. The result: A compelling read with an editorial feel, way beyond the average annual report.