Bisquit
ICAP Charity Day 2015
Brand campaign for ICAP’s global charity fundraising day
Together we give 100%
For one day each year ICAP gives away all revenues and commissions; it raises millions for charity and provides employees with an exciting celeb-filled day.

Bisqit’s challenge: re-engage ICAP’s 5,000 employees and their respective clients around the globe with the day to ensure maximum participation and trades. Evolve the campaign we created in 2014, but keep it fresh.

The insight: Our audience is amongst the most ‘time-poor’ on the planet, with every second of their day spent trading. Therefore our campaign needs to be eye catching and to-the-point, no time-wasting. Our solution features a bold graphic language and clear call-to-action based around the impact of the day. This carries across all employee touchpoints, including deskdrops, animations, online game, ads and environments.
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One day: £7,500,000 raised
supporting more than 200 charities around the globe