Ford Launching new standards of luxury
Vignale brand launch, car reveal and VIP events
The house of Vignale
Ford needed to unveil their Vignale brand — luxurious standards and bespoke service levels. How can Bisqit give it a ‘designer’ launch?

Where better to tell a design story than Milan’s prestigious Salone del Mobile? We create a brand for the event, named ‘Casa Vignale’, reflecting design and craft values.

Then we create a beautiful mirrored structure in the courtyard of historic Palazzo Reale. This establishes the Vignale design language whilst dramatising the magnificent surroundings. Inside the stage is set for a show; Ford launch the brand and reveal the S-MAX concept car to select design, auto and lifestyle audiences.
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Meanwhile, across town, we create the ‘Vignale Lounge’ for media partners and VIPs. We host a panel discussion on the democratisation of luxury to a packed audience. Guests learn about creative processes and designers through clay models, design inspirations and lifestyle products displays. It’s also a space to work or relax within the bustle of the fair, with quality cuisine and plenty of Prosecco.
“A passion for design runs through Ford Motor Company”
“By placing ourselves at the centre of the world’s most prestigious international furniture and design event we can influence and be inspired by emerging trends from the world of design”

Barb J. Samardzich, Vice President and Chief Operating Officer, Ford of Europe