We’ll create a social media buzz, saying thanks to the 12 million-plus Focus owners through real people, real stories and Focus facts. Working with renowned illustrators we create a hand-drawn look with bags of personality and apply across Ford’s Facebook, Twitter, YouTube, Google Plus and Focus microsites.
A launch film invites drivers to share their Focus stories. We respond with quirky social posts, depicting the dream cars, pet names and film fantasies suggested. Owners are delighted.