Bisquit
Ford Futures Presenting an innovator
Event to inspire journalists who don’t normally write about cars… to write about cars
Creating Ford’s ‘Area 51’
Can Bisqit inspire this hard to reach group to spread the word about Ford as a great innovator? Guests receive a tantalising invitation to an event we dub ‘Ford Futures’ — a unique interactive experience at Ford’s test facility in Belgium. They enter a temporary ’Top Secret’ HQ packed with hands-on hi-tech encounters.
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All talks are a ‘Powerpoint-free zone’. This makes guests smile. Speakers are not just marketeers but the real people behind the tech, informing and inspiring guests. All content is instantly shareable, vital for this news-hungry crowd. After the talks guests can experience it themselves out on the track, even featuring in their own film.
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Spreading the word
The result: Secrets revealed, ‘surprised and delighted’ guests and extensive media coverage that talks about Ford from a tech viewpoint. Job done.
“Really great leadership and execution”
Mark Truby, VP Communications & Public Affairs, Ford of Europe