Bisquit
Ford Mustang European launch
Website and experience — 500 cars, a 50 year wait!
The countdown begins…
Mustang. Movie Star. American Icon. And after a 50 year wait now for sale in Europe; Ford needs to launch the first 500 cars with a bang.

In just 8 weeks we design, build and create content for a Mustang takeover of Ford.com in 21 country versions in 24 languages. As major sponsors of the UEFA Champions League, the Final provides our stage — although the websites will live on, the game’s 90 minutes are to be the only time customers can register to buy. Our site builds the excitement, the countdown clock ticks. Our football themed content ties it all together, the tension builds. The whistle blows and we’re off...

90
minutes

20
million site visits
Gone in
30
seconds