Create a brand that lived and breathed this unique and exciting offer
Experiences not beds
Generator Hostels was an established and successful, family-owned operation with two properties in London and Berlin. A takeover by a private equity firm has seen eight new hostels added to the portfolio with new properties in the pipeline. This aggressive growth strategy is part of a revolutionary vision — creating design led interiors in central locations, with a vibrant atmosphere at an excellent price.
Out with the old and in with the new
Bringing the brand to life
Transform Awards 2014: Silver, best use of tone of voice
Transform Awards 2014: Silver, best identity from the tourism sector
WPPED Cream Awards: Highly commended, design & branding, hospitality & leisure