Honor For the brave
Integrated campaign taking a Chinese youth brand global through the launch of a flagship phone
For the brave
Our task is to create the largest and most disruptive global smart phone launch for Chinese technology brand Honor. Building on Honor’s brand tagline ‘For the brave’ we looked to create a bold new art direction for the brand based on self expression and self creation.

The campaign was multi–faceted from Campaign strategy, art direction, key visuals, out-of-home, TV ads, digital and short-form film content. The campaign ran through the summer of 2016 with key launches in Shanghai, San Francisco and Paris.
Integrated campaign
Brand Ambassador video featuring Brooklyn Beckham
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Our TV commercial for China featuring Kris Wu
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Our art direction encouraged mark-making and self expression
Our digital content for key social channels
Square image
Square image
1.5 million sold
within the first 50 days (115,000 within the first 4 hours)