Bisquit
Huawei P9
Launch event, content and collateral for the global launch of Huawei’s flagship P9 smartphone.
Reinventing smartphone photography
Our brief was to create the biggest launch in Huawei’s history, celebrating the iconic Leica partnership and ground breaking dual lens camera technology. Building on the phones key feature, we use the circular iconography from the dual lens as a consistent visual metaphor across both our communications and environmental design.
Circular architecture underpinned the event design
Event invite teased the professional image quality of the device
Behind the scenes content with brand ambassadors, Scarlett Johnansson. Script by Bisqit, film by RSA
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Behind the scenes content with brand ambassadors, Henry Cavill. Script by Bisqit, film by RSA
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We created a P9 photographic journal to beautifully showcase the camera capability
Stats
28.3 million sold
Q1 2016