Bisquit
Huawei Watch
Global launch campaign for Huawei’s first smart watch
Timeless design, smart within
Our brief was to launch the Huawei Watch into the fashion world, shifting perception of what a Chinese technology brand can be — repositioning Huawei as a global lifestyle brand.

We launched the Huawei Watch with a fashion-first approach; partnering with GQ and Vogue to produce three exclusive events in Berlin, Milan Fashion Week and London. Creating supporting film and digital content for events and social.
Berlin event
Milan Fashion week closing party
A limited edition watch was created in partnership with seminal Italian designer Barnaba Fornasetti
We created a film to document the partnership, reinforcing Huawei’s design credentials
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London UK launch
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Results
Brand Z 2016
#50 ^ from #70 in 2015

Interbrand Best Global Brands 2016
#72 ^ from #88 in 2015