Oil prices are rockbottom and projects are inefficient. Time for a new kind of consultancy – They have a clear vision and the backing of two of the industry’s giants, but there’s a challenge. Can Bisqit create a standout brand, then launch it to market in next to no time?
H+K Strategies has already established a comms platform built around ‘Powerful thinking’, so we work with them to refine and bring it to life. We name the company io, a reference to moons and tides, a standout for the sector. Our internal benchmark is simple; if it could work for another company in the sector it doesn’t work for io; we need to be bold, no generic pictures of oil rigs here please.
Powerful thinking is about experts combining both left and right brain thinking; we reflect this tension through the hemispheres of the logo, split imagery style and provocative headlines.