Liberty Living, one of the UK’s largest student accommodation providers, has a new owner and aggressive growth plans. As they set out on a new journey, it’s vital that their brand reflects their offer and intentions for the future.
Our approach starts with a full audit phase which enables us to define their core purpose and brand values. Interviews with students, employees and university partners paint a clear image of the company – Proud creators of welcoming homes, attentive to the needs of their students. This directly informs the new brand identity.