Population growth, changing energy resources, rapid urbanisation, shifts in economic influence: Just some of the challenges facing the Middle East. The Home of Innovation initiative is a platform for SABIC and its partners to come together and explore how to turn these challenges into opportunities for innovation and growth.
At its heart is a Demonstration Home and Collaboration Centre in the Riyadh Techno Valley. Bisqit’s role: To create a brand and communicate the initiative. Then craft the visitor experience through stages of creative development including master planning, spatial design, visual language development, content mapping, direction and production.
More details to follow!